Discover the real potential of exploiting big data and how it can transform your business
Understanding big data and common collection techniques
Best practice presentation of complex data
Distinguishing between data visualisation and visual analytics
Understanding when and how data can provide the illusion of precision
Recognising misleading statistical trends
Distinguishing between correlation and causality
Client demographics and categorisation via personality and preferences
Developing predictive planning through regression and scenario planning
Understand predictive analytics and how it can benefit your business and your clients
What is artificial intelligence and why should you be interested in it?
How genetic algorithms can optimise business processes
How neural networks function and from the application of data analysis to facial recognition
Practical steps to develop, understand and use big data to your advantage
Cost-saving potential via data-enabled planning, prediction and decision-making
Optimise client relationships via a data-based, proactive and forward-thinking culture
React faster to new trends through simulated data analysis and data visualization
Insight into the functionality of artificial intelligence methods and their potential application
Understand artificial intelligence’s potential and its limits
