The Power of Data

Discover the real potential of exploiting big data and how it can transform your business

Content & Subject Area

The Power of Data: Visualising data, leveraging technology, gaining insight

Start: next course in June 2021 & on demand

Duration: 4 days, 16 hours

Format: Virtual event / Face-to-face

Language: German / English

Degree: Certificate

Fees: 1,250 Euros (plus VAT)

  • Understanding big data and common collection techniques

  • Best practice presentation of complex data

  • Distinguishing between data visualisation and visual analytics

  • Understanding when and how data can provide the illusion of precision

  • Recognising misleading statistical trends

  • Distinguishing between correlation and causality

  • Client demographics and categorisation via personality and preferences

  • Developing predictive planning through regression and scenario planning

  • Understand predictive analytics and how it can benefit your business and your clients

  • What is artificial intelligence and why should you be interested in it?

  • How genetic algorithms can optimise business processes

  • How neural networks function and from the application of data analysis to facial recognition

Added value

  • Practical steps to develop, understand and use big data to your advantage

  • Cost-saving potential via data-enabled planning, prediction and decision-making

  • Optimise client relationships via a data-based, proactive and forward-thinking culture

  • React faster to new trends through simulated data analysis and data visualization

  • Insight into the functionality of artificial intelligence methods and their potential application

  • Understand artificial intelligence’s potential and its limits

Your Lecturers

Prof. Dr. Sönke Hartmann, HSBA

  • Professor of Operations Research and Logistics, HSBA, previously management consultant in the logistics sector
  • Teaching focus on Operations Research, Artificial Intelligence, Statistics and Mathematics
  • Research focus on Operations Research and Genetic Algorithms

Prof. Ann-Kristin Hölter, HSBA

  • Professor for Retail Management and Head of Department Marketing & Sales
  • Previous work as a management consultant, with focus on customer relationship management, integrated communication and retail management

Prof. Dr. Peter Scholz, HSBA

  • Professor of Business Administration with a focus on Banking
  • More than 10 years of experience in investment banking and private customer business

Any Questions?

We are happy to help!

Colin Rawlins, HSBA
Colin Rawlins
Head of Executive Education
+49 40 822160 961
colin.rawlins@hsba.de

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