Individual In-house Solutions

Jana Tolle

Individual Training Concepts for your Company with HSBA

Tailor-made Seminars, Workshops, Trainings

We in the Executive Education team are your partner for holistic training concepts on a management level. For you as part of our in-house training we design a tailor-made training concept that suits your company's specific requirements as well as your personnel development strategy. The added value of in-house training lies in the individuality of the concept as well as the pronounced practice and application orientation. Your employees can implement what they have learned directly in the company, no transfer is required.

In-house Seminars

Do you want to give your technical employees an understanding of commercial decision-making processes? Do you want to prepare your high potentials for executive tasks in a targeted manner? Does your sales department want to get ready for the upcoming year-end reviews? Does your new (international) general manager need a crash course in the rules of HGB accounting?

There are lots of issues that may prompt you to think about in-house training. In-house training is particularly suitable when you want to look at very company-specific topics, have sensitive issues on the agenda or you have a whole group of participants who would benefit from the same training. In-house training is either carried out at your company, on the HSBA campus or off site.

We will be happy to advise you – just get in touch!

In-house Workshops & Business Solutions

Are you looking for a tailor-made workshop to question your business model or to work out a digitalisation strategy? Do you want to take time to examine your personnel selection and retention strategy and make it futureproof? Are you looking for a safe space in which to challenge your business model with the support of HSBA professors and experts?

We will be happy to create your workshop with you – just get in touch!

How it works – Organisational Process

Step 1: Conception & Adjustment Process

After a briefing by you, the Executive Education team will develop a corresponding offer, which can be modified by mutual agreement. After agreement on concept, teachers and conditions, another briefing is usually carried out by the department for which the training is designed.


Step 2: Conduction

You can freely choose the venue for your seminar or workshop. We are happy to provide you with the modern premises of HSBA, carry out the training in your company or look for a suitable off-site location for you.


Step 3: After the in-house training

Your employees (or participants) can implement what they have learned directly in the company, no transfer is required. We will also be available to you as a contact person after the in-house training. Questions that arise after the training, we will gladly answer in consultation with our professors and speakers.

Examples, Projects & References

To give you an idea of ​​the range of Executive Education services available in in-house training, we have listed some of our successfully completed trainings projects - take a look!


References & Projetcs

Executive Education at HSBA – Teaching key competencies at MBA level

The offerings of HSBA Executive Education are geared to the needs of the participants and companies. We ensure that our offerings are aligned with practice by means of a continuous fine-tuning process in our company advisory boards and committees. It is important to us to teach the key competencies at MBA level, for example using case studies. Our offerings can both support personnel development in companies and serve as a central component for the personal qualification of the participants.


Executive Education designs and conducts your in-house training courses in the areas of Management, Strategy & Leadership, HR & Organisation, Marketing & Sales, Finance & Accounting, Maritime & Logistics, Real Estate as well as Digitalisation and Work 4.0.


Any Questions?

We will be happy to create your workshop with you – just get in touch!

Annabelle Luther HSBA
Annabelle Luther
Senior Programme Manager Executive Education
+49 40 822160 962

Impressions on Executive Education

"As part of the establishment of our Finance Academy, we were very professionally supported by HSBA. The Sales Controller training was substantially optimised by the support and the didactic concept of Prof. Scholz. The trainers enthusiastically highlighted the interactive approach as well as the compilation of the learning modules in the training! Another step towards improving the development and qualification of our employees."

Dr. Frank Claassen
VP Finance, Beiersdorf AG

"The HSBA seminar" Insurance Knowhow for Beginners" makes it easier for our juniors to start a career as a consultant in the insurance industry and, consequently, in projects. Thanks to Prof. Dr. Florian Elert, who enthuses the participants and our employees and was able to convey much knowledge in a short period of time."

Torsten Gillessen
Partner, PPI AG

"A knowledge of economic framework conditions is essential in order to make sound management decisions. HSBA teaches the requisite skills in an applied manner based on an academic approach."

Prof. Dr. Thomas Straubhaar
Founder of the HWWI and the Club of Hamburg and non-residential Fellow of the Transatlantic Academy in Washington, D.C.

"HSBA is an ideal partner for the maritime industry. Its offering features very relevant events of an applied nature."

Senator Ralf Nagel
Managing Committee Member, German Shipowners’ Association

"The leadership seminar I attended fully met my expectations, and I was able to take away various ideas and impulses for my daily management tasks. I also had great exchanges with interesting executives from other sectors."

Hauke Pane
Managing Director/CEO, Hamburger Lloyd
Questions?Annabelle Luther HSBA
Annabelle Luther HSBA

Annabelle Luther

Senior Programme Manager Executive Education
+49 40 822160 962

Contact Box: Callback

All times are specified in CEST

Contact Box: Message