The Psychology of Selling

Understand how customers think and how to give them what they really want

Start: On demand

Duration: 2 Days, 16 hours

Format: Virtual event

Language: German / English

Degree: Certificate

Fees: 1,095 Euros (plus VAT)

Currently no dates available.

Content & Subject Area

The Psychology of Selling: Into the mind of the consumer

  • Learn more about why customers decide to buy and why they decide not to

  • Practice techniques to counter customer objections

  • Discover and distinguish between different types of customer identity

  • Understand what is meant by a positive selling mindset

  • Consider your own sales identity and define why you work in sales

  • Learn how you as a salesperson can actively Influence customer behaviour

  • Use role playing and simulations to test the techniques you learn with your co-learners

Added value

  • The ability to sell without selling

  • An enhanced understanding of what really is important to customers

  • A deeper awareness of the decision-making process and customer influences

  • The ability to assess and overcome critical situations in the buying process

Your Lecturer

Frank Franke

Frank Franke has almost 20 years of experience from three companies, ranging from SMEs to global players. He has held various management roles.He has been working as a trainer, consultant and coach since 2101, focusing on change management, leadership development and sales. He is trained and licensed to use various learning and workshop concepts. It is important to him not only to impart knowledge, but moreover to help clients discover how to put the knowledge into practice.

Any Questions?

We are happy to help!

Colin Rawlins, HSBA
Colin Rawlins
Head of Executive Education
+49 40 822160 961

Tip: This course is available in combination with other sales-related courses.

Questions?Hayarpi Manukyan
Hayarpi Manukyan

Hayarpi Manukyan

Executive Education, Admissions & Service Office
+49 40 822160 962

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