Digital Sales and Marketing

Simple steps and secrets to online growth

Start: On demand

Duration: 2 Days, 16 hours

Format: Virtual event

Language: German / English

Degree: Certificate

Fees: 1,250 Euros (plus VAT)

Content & Subject Area

The sales process in practice: from initial contact to closing

  • Learn about the importance and potential of data-driven marketing

  • Understand how to deploy own media, paid media and earned media effectively

  • Understand how to build your online business branding

  • Learn how to apply precision, personalised online advertising

  • Differentiate between emerging technologies that will help and those that won’t

  • Case studies on how organisations respond to the possibilities offered by emerging technologies

  • Developing effective social media strategies

  • Choosing the best social influencers for your market

  • Practical tips and examples of SEO (search engine optimization)

  • Examine the possibilities and implications of 5G technology for digital marketing

Added value

  • Knowledge of all the emerging digital channels and technologies

  • Confidence in implementing your own integrated digital sales and marketing strategy

  • Ability to apply highly effective data-driven decision-making

  • Increased in-house capability and reduced reliance on third-party agencies

Your Lecturer

Dirk Koppert

Dirk Koppert is a highly experienced digital media expert and co-owner of Riptide Digital Gbr, a digital experience consultancy for clients across a wide range of industries. Before founding Riptide, Dirk held several high-level positions in the media and publishing industry, focusing on SEO, SEA, digital analytics, conversion optimization, social media, data-driven advertising, business intelligence and cloud solutions amongst others. In addition, Dirk holds a part-time administrative professorship covering media, information and design at the University of Hannover.

Any Questions?

We are happy to help!

Colin Rawlins, HSBA
Colin Rawlins
Head of Executive Education
+49 40 822160 961

Tip: This course is available in combination with other sales-related courses.

Questions?Hayarpi Manukyan
Hayarpi Manukyan

Hayarpi Manukyan

Executive Education, Admissions & Service Office
+49 40 822160 962

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