Simple steps and secrets to online growth
Learn about the importance and potential of data-driven marketing
Understand how to deploy own media, paid media and earned media effectively
Understand how to build your online business branding
Learn how to apply precision, personalised online advertising
Differentiate between emerging technologies that will help and those that won’t
Case studies on how organisations respond to the possibilities offered by emerging technologies
Developing effective social media strategies
Choosing the best social influencers for your market
Practical tips and examples of SEO (search engine optimization)
Examine the possibilities and implications of 5G technology for digital marketing
Dirk Koppert is a highly experienced digital media expert and co-owner of Riptide Digital Gbr, a digital experience consultancy for clients across a wide range of industries. Before founding Riptide, Dirk held several high-level positions in the media and publishing industry, focusing on SEO, SEA, digital analytics, conversion optimization, social media, data-driven advertising, business intelligence and cloud solutions amongst others. In addition, Dirk holds a part-time administrative professorship covering media, information and design at the University of Hannover.
Tip: This course is available in combination with other sales-related courses.