Dr. Chiara Hübscher

Since October 2019, Chiara Hübscher has been working on her doctoral thesis on “Marketing Education for Sustainable Development” under the supervision of Prof. Dr. Susanne Hensel-Börner (HSBA) and Prof. Dr. Jörg Henseler (University of Twente). Her research focused on the connections between marketing and sustainability and, within this context, on the question of how future marketing managers can be trained to become ambassadors for sustainable development.

After completing her bachelor's degree at EBC University Hamburg, Ms. Hübscher completed a part-time Master of Science in Global Management & Governance at HSBA with a specialization in marketing. From 2015 to 2021, she worked as a senior manager for applicant recruitment and corporate cooperation at HSBA, where her responsibilities included administrative support for the Master's program in Digital Transformation & Sustainability. At the beginning of 2022, Ms. Hübscher joined the executive board staff of a savings bank, where she is responsible for sustainability issues in addition to her duties as executive assistant.