Prof. Dr. Michael Höbig

Professor of Business Administration

Short Profile

Since the end of 2011, Michael Höbig has been Professor for Supply Chain Management at HSBA Hamburg School of Business Administration. Since 2022 he is academic head of the innovative master's programme MSc Digital Transformation & Sustainability. Generally in daily business there is not sufficient time or room for undisturbed new, creative thinking. That is why with the DI-Lab HSBA Hamburg School of Business Administration offers an inspiring environment to push innovative opportunities within a separate project team. The placement in the lab, the support and the moderation as well as content-related support by HSBA professors and mentors form an optimal atmosphere to shape the change in your company. From developing to prototype testing, our DI-Lab is the suitable partner. HSBA can also be a support with the implementation in the company and revert to its broad competency network.

Professor Höbig was the Managing Partner of the Pleyma GmbH in Hamburg. In the meantime, he has also worked as Head of Strategy SCM at Siemens Wind Power in Denmark to further develop the international supply chain. Next to teaching at HSBA, he also for many years worked as Manager at Ramboll Management Consulting in the area of Supply Chain Management and Procurement.


  • Operations Management
  • Organisation (Corporate Management II)
  • Supply Chain Management
  • General Management (Strategic Management / Marketing Management)

Research Areas

  • Systemic Supply Chain Management
  • Process Management in Purchasing and Procurement


Journal articles (refereed)

Wiendahl, H.-P., A. Engelbrecht, and M. Höbig,. 1999. "Vom Einzelunternehmen zum Unternehmensverbund." ZWF  (4): .

Monographs and edited books

Höbig, Michael, Nehls, T., and S. Rieper. 2014. Praxis der Kalkulation und Kostenoptimierung: Der Beipackzettel zu Risiken und Nebenwirkungen. Norderstedt: Books on Demand.

Journal articles (non-refereed) / newspaper

Höbig, Michael, Nehls, Thoralf, Rieper, Sven. 2017. "Kalkulationsgüte." Controlling  1/2017: 20-28. 10.15358/0935-0381-2017-1-20.

Höbig, Michael. 2002. "Modellgestützte Bewertung der Kooperationsfähigkeit produzierender Unternehmen." Verein Deutscher Ingenieure: Fortschrittberichte VDI  (16): 140.

Höbig, M., and M. Klein. 2000. "Systematische Bewertung der Kooperationsfähigkeit und Netzwerkeignung." Industrie Management  (6): .

Kuhn, A., M. Kloth, and M. Höbig. 1999. "Aufbau einer Integrationsplattform zur Vermittlung von Wissen, Werkzeugen und Diensten der Logistik." Industrie Management  (5): .

Wiendahl, H.-P., K. Helms, M. Höbig, and H.Leistner. 1999. "NetProM - Netzwerkfähiges Produktions-Management zur Auftragsabwicklung." PPS-Management  (1): .

Wiendahl, H.-P., K. Helms, and M. Höbig. 1998. "Management of Variable Production Networks - Visions, Management and Tools -, Annals of the CIRP." Annals of the CIRP  47 (2): .

Wiendahl, H.-P., K. Helms, M. Höbig, and H.Leistner. 1998. "Fremdvergabe in Produktions-Netzwerken - Schnittstellenübergreifende Methoden zur Fremdvergabe." Industrie Management  14 (6): 39-43.

Wiendahl, H.-P., K. Helms, M. Höbig, and H.Leistner. 1998. "NetProM-Netzwerkfähiges Produktions-Management zur Auftragsabwicklung Teil 2: Systemgestützte Fremdvergabe zur Engpaßbeseitigung in Produktionsnetzen." PPS-Management  (3): 40-44.

Wiendahl, H.-P., K. Helms, M. Höbig, and H.Leistner. 1998. "NetProM - Netzwerkfähiges Produktions-Management zur Auftragsabwicklung, Teil 1: Grundlagen des NetProM-Konzeptes." PPS-Management  (2): 31-34.

Wiendahl, H.-P., M. Höbig, A. Kuhn, A., M. Kloth, J. Weber, J., and M. Franken. 1998. "Kennzahlengestützte Prozesse im Supply Chain Management." Industrie Management  (6): 18-24.

Book chapters

Höbig, Michael and Cindy Kubsch. 2020. "Die Entwicklung eines agilen Mindsets in Unternehmen als Basis für organisationale Agilität." In Digitale Transformation in der Unternehmenspraxis Mindset – Leadership – Akteure – Technologien, ed. by Dahm, Markus H. and Thode, Stefan, . Wiesbaden: Spinger Gabler, 3 - 26.

Höbig, Michael, and D. Lambrecht. 2006. "Prozessorientiertes Organisations-Reengineering in Einkauf und Logistik." In Prozessmanagement in der Wertschöpfungskette, ed. by Hagen, Nils, Peter Nyhuis, Christian Frühwald, and Martin Felder, . Bern.

Wiendahl, H.-P., M. Höbig, and K.-W. Yu. 1999. "Einführung eines PPS-Controlling." In Produktionsplanung und -steuerung: Grundlagen, Gestaltung und Konzepte, ed. by Luczak, H., W. Eversheim, and M. Schotten, . Berlin.

Wiendahl, H.-P., and M. Höbig. 1998. "Balanced production planning and control in production networks." In Strategic Management of the Manufacturing Value Chain, ed. by Bititci, U., and A. S. Carrie, . Dordrecht, NL.

Conference proceedings

Scully, Padraig and Michael Höbig. 2019. "Exploring the impact of blockchain on digitized Supply Chain flows: A literature review." Proceedings of the Sixth International Conference on Software Defined Systems (SDS), Rome, 2019, IEEE  : 278-283. DOI: 10.1109/SDS.2019.8768573.

Other Publications / Presentations

Eisele, Daniela and Michael Höbig. 2017. "Big Data – Ideen sammeln im DigiLAB der HSBA." presentation at Netzwerktreffen Hamburger Personalcontroller. Hamburg, 23.06.2017.

Höbig, Michael. 2016. "Erfolgreiches Global Sourcing." Schriftlicher Lehrgang "Strategischer Einkauf", Eschborn/Ts: Management Cirle Verlag.