In her master's thesis, our master's alumna Melati Kusuma, MSc Business Development, successfully investigated the influence of green product claims on consumer buying behavior in the European personal care market. This is because, despite the intensive use of these claims, there has been little research into their effectiveness. For her study, she interviewed experts from Lehmann & Voss, her employer during this time. The Lehmann & Voss team was so impressed by the results of her work that they invited her to be a guest on the LEHVOSS Personal Care podcast "Beauty & the Science". It's worth listening in!
Melati Kusuma's master's thesis was supervised at HSBA by Prof. Dr. Goetz Greve.
