Students have the option to specialise in one of the three areas of Marketing, Finance or Entrepreneurship. Based on the choice of one of the three areas in module 10 (Elective), module 11 (Topical Research Issues) and of the master’s thesis, up to 40% of the degree can thus be structured as a specialisation.
This specialisation deals in depth with three core aspects of marketing. In all three parts, scientific models are introduced that serve to quantify interrelations in marketing.
The Finance specialisation module carries on from the Financial Management module. The central learning objective is the ability to value projects, shares and entire companies.
This specialisation deals with all of the different aspects of entrepreneurship, starting with company start-ups and the management of small and medium-sized enterprises right through to innovation management and the restructuring of existing and development of new business divisions in companies and the founding of new companies, also within corporate groups.