Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.
Business Administration core content and methods
This area teaches the fundamentals of business administration, with the addition of media-specific knowledge of operating and strategic management in media companies. Students also acquire in-depth method skills (mathematics, statistics, empirical research methods).
Specialisation & study trip
Specialisation provides in-depth, wider coverage of media-specific knowledge and methods. For example in online business models, business strategies in the age of the Internet, and social media. The study trip gives students a broader view of current developments in the media scene - at an international location (or optionally in Hamburg).
The general electives give students the opportunity to develop their individual knowledge and skills further. The offering ranges from social skills and IT seminars to studium generale events and smaller electives where students can tackle selected business administration content in a more in-depth manner. Foreign language courses are also on offer on an extracurricular basis.