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Business Administration (english version)

In the dual study programme students acquire application-oriented knowledge in Business Administration.

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Nadine Demuth

Head of Programme Management Undergraduate Studies

Nadine Demuth

+49 40 36138-679

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Specialisations

In the study course Business Administration (English version) generally the specialisation International Business Administration / Trade is chosen. Should the student want to choose a different specialisation, then in individual cases this is possible. In this case the student needs to fulfil the admission requirements of Business Administration (German version) and good knowledge of German needs to be proven.

Specialization International Business Administration / Trade

The specialization International Business Administration & Trade deals with global activities of a firm at different stages of internationalization and with different geographical markets. It covers a wide range of issues which affect both, small and medium sized enterprises as well as large multinational corporations.

Seminar 1: International Management

This first seminar deals with international and intercultural management issues. The major objective of the course is to understand factors influencing a firm’s international expansion and growth opportunities, to evaluate major foreign market entry modes and to develop international strategies.
At the end of this course the students will be able to understand the main features of international strategies, operations, challenges, opportunities and risks and understand the influence of cultural and ethical issues on international business operations and can distinguish between different expansion strategies, employment practices, types of staffing policies, talent management and leadership styles.
Students learn in this module to make strategic decisions in an environment of diverse pressures and tensions that are part of international management.

Seminar 2: Country and Regional Studies

The second seminar deals with specific country and regional knowledge of a particular host country/ region. This module has been created to meet the demands of firms who need future managers with knowledge of specific countries and regions. Students acquire detailed knowledge about the macro and micro economic environment, political and legal system and socio-cultural environment of selected countries and regions. Potential specialisation in one of the BRICS member states (Brazil, Russia, India, China, and South Africa), countries in Africa, Asia-Pacific, Oceania or the Americas will be encouraged. Students learn to identify the organizational demand, to collect information from different sources about a particular country and/ or region which would help them to answer questions dealing with strategic decisions of their company’s operation.

Seminar 3: International Trade

The third seminar deals with different aspects of international trade and their impact on international, national and corporate level. Students learn different instruments of trade including methods for risk mitigation in export and in import. They also understand the importance and impact of international institutions and trade agreements like WTO and TTIP on determining the patterns of trade that have wide ranging economic consequences for individual firms.

All modules are taught with the help of case studies and guest lecturers. Discussion of topics and group work in solving cases is encouraged and active participation is expected throughout all three seminars.

 

 

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