We consider it very important to gear our study programmes to the needs of business. Specialisations that can be chosen in the third year of study make it possible to delve more in-depth into specific areas that are particularly significant for the students and the participating company. The specialisations have been designed in close cooperation with experts from the corresponding fields and industry specialists from our partner companies. The range of specialisations on offer in each year of study depends on demand and on the track chosen. Each specialisation generally comprises three seminars with a total of roughly 170 hours of lectures. In extended specialisations, electives are also geared to that specialisation.
Currently offered specialisations:
Banking (German)More information
This specialisation prepares students on dual degrees in banking in the best possible way for the relevant topics of bank management and the credit business both for private and corporate customers. The first practical fundamentals are taught in a preparatory module in the first year of study. Based on this foundation, the specialisation focuses on topics such as transformation of maturity and default risk, risk management, investment products, regulation, internal accounting and external financing reporting as well as customer and target group management. Students with a specialisation in banking generally take part in the external exam for bank clerks parallel to their studies.
Module 1 on banking theory and practise (“Theorie und Praxis der Bank”) covers everything from the theoretical requirements for finance intermediaries in a national economy to their practical implementation in the business fields of a bank. Because of the central role that banks play in the economic cycle, their regulation is particularly important. In addition, a closer look is taken at money – the material that banks use for trade.
Module 2 on strategic overall bank management (“Strategische Gesamtbanksteuerung”) examines banking policy objectives and breaks down into two parts. The first part deals with profitability control at banks and includes sales instruments as well as the calculation of the net interest result. The second part looks at the risk management of a bank. The focus here is on identifying sources of risk and in particular on measuring and controlling risk.
The focus of module 3 on financial products in banking advice (“Finanzprodukte in der Bankberatung”) is on financial instruments that are essential in sales practise. In addition to legal framework conditions, the module looks in particular at how actuarial methods are applied in order to understand how the products work and determine their fair value.
Digital Marketing & E-Business (German)More information
Financial Management (German/English)More information
Retail Management (German)More information
In three seminars the specialisation Retail Management builds up a comprehensive understanding of current challenges in Retail Management and is concerned with the central strategic and operative decision-making areas of retail companies. It also considers the challenges in online sales and cross-channel management. Within the framework of the business game TOPSIM Merchant that spans over more than one module, knowledge can be deepened and applied in practice. It also further expands this knowledge through case studies conducted with companies.
Based on this the specialisation consists of three parts:
- Part 1: Strategic Retail Management
- Part 2: Operative Retail Management
- Part 3: E-Commerce and Online-Marketing
Partner companies: mainly retail companies, especially retail trade and online sales
International Business Administration / Trade (English)More information
The specialization International Business Administration & Trade deals with global activities of a firm at different stages of internationalization and with different geographical markets. It covers a wide range of issues which affect both, small and medium sized enterprises as well as large multinational corporations.
Seminar 1: International Management
This first seminar deals with international and intercultural management issues. The major objective of the course is to understand factors influencing a firm’s international expansion and growth opportunities, to evaluate major foreign market entry modes and to develop international strategies.
At the end of this course the students will be able to understand the main features of international strategies, operations, challenges, opportunities and risks and understand the influence of cultural and ethical issues on international business operations and can distinguish between different expansion strategies, employment practices, types of staffing policies, talent management and leadership styles.
Students learn in this module to make strategic decisions in an environment of diverse pressures and tensions that are part of international management.
Seminar 2: Country and Regional Studies
The second seminar deals with specific country and regional knowledge of a particular host country/ region. This module has been created to meet the demands of firms who need future managers with knowledge of specific countries and regions. Students acquire detailed knowledge about the macro and micro economic environment, political and legal system and socio-cultural environment of selected countries and regions. Potential specialisation in one of the BRICS member states (Brazil, Russia, India, China, and South Africa), countries in Africa, Asia-Pacific, Oceania or the Americas will be encouraged. Students learn to identify the organizational demand, to collect information from different sources about a particular country and/ or region which would help them to answer questions dealing with strategic decisions of their company’s operation.
Seminar 3: International Trade
The third seminar deals with different aspects of international trade and their impact on international, national and corporate level. Students learn different instruments of trade including methods for risk mitigation in export and in import. They also understand the importance and impact of international institutions and trade agreements like WTO and TTIP on determining the patterns of trade that have wide ranging economic consequences for individual firms.
All modules are taught with the help of case studies and guest lecturers. Discussion of topics and group work in solving cases is encouraged and active participation is expected throughout all three seminars.
Marketing (German)More information
The area of marketing is a central component of entrepreneurial action. Marketing is essential in order to understand markets and create and increase demand. Correspondingly, the scope and range of marketing activities is large. The objective in this area is to seek proximity to the consumer so as to understand his or her preferences and requirements down to the smallest detail in order to then progress business development and brand growth.
The marketing specialisation broadens and deepens students’ knowledge of the entire marketing management process. The aim is to prepare students in the broadest possible way for a future in strategic and operative management.
Is growing globalisation of the markets leading to customer requirements in various countries becoming more similar or more dissimilar? The seminar on international marketing (“Internationales Marketing”) expands on the basics of marketing taught at HSBA by focusing on the special aspects of international marketing. It takes a look at the impact of increasingly globalised markets and their effects on the marketing efforts of companies. The seminar then goes on to look at comprehensive strategies of how to select and tap international markets and then use a coordinated set of marketing tools to develop and work the markets. The particular focus here is on consistently weighing up standardisation on the one hand against differentiation of all marketing activities on the other.
Which marketing strategies and structures of the marketing mix lead to a successful company? This topic is very complex and the aspects to be considered are interdependent. The seminar on market-based management (“Marktorientierte Unternehmensführung”) thus focuses on active and broad-based learning of skills that can be used to resolve marketing-specific problems. The knowledge acquired in the first two years of study on the marketing specialisation is tested and a specific practical company task is used to broaden and deepen this knowledge. A start-up company as a cooperation partner offers a real challenge that can be used to train analytical skills, strategic thinking and creativity.
The B2B marketing seminar expands on the existing marketing training at HSBA with special aspects of relevance for B2B companies. Accordingly, there is a special focus on personal selling, which is a central communication tool in the B2B context. In addition to the special aspects, the seminar is geared to highlighting parallels between B2C and B2B marketing and to transferring the knowledge acquired in the first two years of study to B2B issues. In terms of preparing for the bachelor’s thesis, the intense work and dealing to academic approaches is an important methodological component of the seminar.
Human Resource Management (German/English)More information
Selecting the right staff and promoting staff is one of management’s strategic tasks. In a corporate world that is increasingly shaped by technological uniformity, it is becoming a more and more decisive success factor for the future. The human resource management specialisation aims to help students understand how HR management is embedded in general management and outline the strategic approaches it involves. The topics covered range from strategic personnel development to controlling personnel development and the latest methods used in practise. Megatrends influencing the field are discussed, as are the basics to the psychology of learning, competence models, personnel development tools, performance management, motivation in the work process, feedback and incentive systems as well as health management. Because of its special significance, the increasingly international context of HR management is dealt with in an additional module. This module covers the following topics in particular: international growth strategies, international workforce, organising international HR management and finally the international legal factors such as trade union membership. The teaching and learning methods used in the specialisation include lectures, presentations, case studies and group discussions. The international HR management module is carried out in English.
Insurance Management (German)More information
The Business Administration – Insurance Management specialisation provides an insight into the insurance sector. Seminar 1 on insurance management (“Versicherungsmanagement”) has a focus on quality and deals with the business policy and management of insurance companies. A basic understanding of insurance economics and the basic principles of social insurance are also covered in this seminar. Seminar 2 on risk technique and risk policy (“Risikotechnik und Risikopolitik”) builds on this knowledge with a quantitative approach, covering various risks and their insurability, the structure of insurance contracts, the pooling of risk within a portfolio and the basics of calculating premiums. Another core area involves studying the risk management tools used by insurance firms, in particular reinsurance and alternative risk transfer products. Seminar 3 on sales and insurance marketing (“Absatz und Versicherungsmarketing”) takes a closer look at selling and marketing insurance products.
Sustainable Leadership (German)More information
Sustainable Leadership refers to strategic and sustainable corporate management and positioning in the global competition. The specialisation reflects on the rising public awareness and the economic necessity for a sustainable and ethical company strategy as well as resulting economic possibilities and challenges.
Core concepts include corporate social responsibility and social innovation that are discussed in the context of strategic management and are illustrated with several company and industry examples.
- Part 1: Strategic CSR Management
- Part 2: Ethical LEadership and Decision-Making
- Part 3: CSR Governance and Sustainable Innovation
Partner companies: companies of all sectors
Sales (German)More information
Students in this specialisation learn how to structure sales processes and the organisation of sales as well as how to organise customer and sales management successfully. The specialisation focuses in particular on industry-specific requirements as well as national and international sales structures.
- Part 1: Foundations of Sales
- Part 2: Customer Management
- Part 3: Sales Management
Partner companies: companies of all sectors
Audit (extended specialisation, German)More information
Audit, Tax Advisory and Advisory Services constitutes an extended specialisation on the Business Administration study programme. In addition to the actual specialisation seminars, the audit content is already dealt with in the electives.
The specialisation combines the business basics with the special requirements for auditing and advisory services.
Auditing and tax advisory firms are service providers to business and are an essential partner to companies in this role. Auditors advise top management in all areas relating to the company’s ability to continue as a going concern in the future and they also examine the compliance of the financial reporting.
Tax advisors give management important assistance in all tax matters and in optimising tax payments – also in an international context.
The audit specialisation teaches students the necessary theoretical fundamentals and provides them with an insight into the work of an auditor and advisor in different sectors. The study programme thus constitutes an essential basis for students who wish to go on to work in this industry, teaching them cross-industry knowledge in auditing, tax advisory and related services at an early stage.
Auditing II (“Wirtschaftsprüfung II”) focuses on teaching in-depth knowledge of group financial reporting and the auditing of consolidated financial statements. We also teach students important basics of IFRS financial reporting.
After Business Taxation I (“Betriebswirtschaftlicher Steuerlehre I”), in the module Business Taxation II (“Betriebswirtschaftlicher Steuerlehre II”) students also learn to analyse the influence of taxation on key business decision-making areas (choice of legal form, financing decisions etc.) in order to derive recommendations for action. A more in-depth knowledge of the German Tax Code and the fundamentals of international taxation should help students to understand the range of tax advisory fields in its complexity.
Advisory Services (“Prüfungsnahe Dienstleistungen”) gives students a comprehensive insight into typical advisory services provided by auditing firms in addition to the audit of financial statements. This includes understanding transactions, a knowledge of due diligence reviews as well as business valuation methods based on the relevant professional standards. Students are taught how to proceed in cases of restructuring and how to prepare restructuring appraisals as well as how to audit prospectuses and are introduced to the increasingly important topics of corporate governance and compliance.
Case studies are used to deepen the knowledge learned and implement it using practical examples.