In the course of several workshops held in 2011, the teaching staff, the students, representatives from our partner companies and university management worked together to develop the following guiding principles.
1. An excellent university education for the company managers of tomorrow
Our dual bachelor's degrees and our part-time master's degrees as well as our academic further training courses, which we constantly develop further together with our partners, ensure that our graduates are highly employable. We support our participating companies in the search for the best bachelor's and master's students.
2. Professional support for starting and building your career
Our degree programmes and academic further training courses provide an excellent basis for a successful professional career in a fast-changing environment - from day one.
3. Research for practice
In dialogue with business and science, we carry out applied research for the Hamburg location. We receive valuable impetus from industry, which we incorporate in our teaching and in the academic community.
4. A university that is full of life and has a passion for learning
HSBA is not just an organisation for learning, but also an organisation that learns. It is very willing and able to change. We foster a learning atmosphere in which to try out new things, allowing innovation to flourish.
5. A strong network – for life
Our partnership with institutions in Hamburg and around the world is based on a tolerant and value-based approach. We use our cooperation with others to act as the gateway to the world, while at the same time providing a harbour to return home to. At the centre of a strong corporate network, in the middle of a dynamic metropolis and at the heart of social and political life, we are the business school in Hamburg city.
Our students have translated our guiding principles into their own code of honour.