Prof. Dr. Ann-Kristin Hölter
Department: Marketing & Sales
Tel.: +49 40 36138-942
Fax: +49 40 36138-751
E-Mail: annkristin.hoelter@no spam pleasehsba.de
Prof. Dr. Ann-Kristin Hölter has been a lecturer for Retail Management at HSBA Hamburg School of Business Administration since April 2015.
Alongside business administration at Westfälische Wilhelms- Universität Münster, Prof. Dr. Hölter completed a student trainee programme at Peek & Cloppenburg KG in Hamburg. She then completed her doctorate at the Institute of Marketing under Prof. Dr. Manfred Krafft on the topic "Delegating pricing competency to sales representatives".
After receiving her doctoral degree, Prof. Dr. Hölter worked as a strategic planner at Johnson & Johnson in the field of medical technology before moving into business consulting. During her consultancy career, Prof. Dr. Hölter focused on the topics of Customer Relationship Management, Integrated Communication and Trade Management.
- Strategic Trade Management
- Operative Trade Management
- Quantitative Methods
- Marketing Management
- Business-to-Business Marketing
- Trade Management
- Sales Management
- Coordination of Marketing and Sales