Prof. Dr. Ann-Kathrin Harms
Department: Strategy & Leadership
Tel.: +49 40 36138-759
Fax: +49 40 36138-751
E-Mail: annkathrin.harms@no spam pleasehsba.de
Since 2004, Ann-Kathrin Harms has held the position of Professor for General Business Administration Theory, in particular Marketing and Sales. She studied economics and business administration at Stuttgart-Hohenheim University and Universität Hamburg, and went on to work in the media industry (large publishing house, advertising agency). Professor Harms completed her doctorate at Helmut-Schmidt University on the topic of “Adoption technologiebasierter Self-Service-Innovationen” (adoption of technology-based self-service innovations). At the Institute for Marketing, she focused on online marketing for financial services providers and the media industry. At the same time, she provided advice in the field of online marketing and lectured at different universities in the Hamburg region.
Professor Harms’ research interests include consumer behaviour (sustainable consumption, over-60s target groups), online marketing as well as internal and external aspects of entrepreneurial marketing.
- Strategic Management
- General Business Administration Theory
- Scientific Work
- Consumer behaviour (over-50s marketing, sustainable consumption)
- Entrepreneurial marketing, strategic internal marketing
- Online marketing