12 October 2016, 6:00 pm
eBusiness Lounge: Marketing in a digital world
We would like to invite you to our eBusiness Lounge (in German):
“Marketing in a Digital World – Between Mad Men and Mathematics“ (in German)
Lecturer: Stefan Mohr, CEO, Jung von Matt/next GmbH
Wednesday, 12 October 2016, 6 - 8 pm
Audimax, HKIC Handelskammer InnovationsCampus, Adolphsplatz 6, 20457 Hamburg
Stefan Mohr is an expert for digital brand communication and has worked in the online sector since its commercial beginnings. He founded one of the first consulting agencies for mobile marketing, further professional stages were at Gruner+Jahr, Altavista, Telefónica Sonera and Razorfish. At Jung von Matt the financial mathematician develops creative communication platforms, content marketing strategies and digital marketing measures, together with a team of 90 people. Stefan Mohr is also a lecturer for online and mobile marketing, speaker at many different events of the sector and chairman of the specialist group full-service digital agencies in the Association of the Digital Economy (BVDW e.V.).
Information for Bachelor students: As this event is part of the electives (General Studies), you will receive 0.08 credits towards your degree.
We look forward to welcoming you and thank the Association of Friends & Sponsors for their kind support of this event
We are sorry but this event is fully booked.