Prof. Dr. Susanne Hensel-Börner
Tel.: +49 40 36138-783
Fax: +49 40 36138-751
E-Mail: susanne.henselboerner@no spam pleasehsba.de
Susanne Hensel-Börner has been Professor for Business Administration Theory, in particular Marketing and Sales at HSBA Hamburg School of Business Administration since 2009 and has been appointed Head of Department Marketing & Sales in 2012.
Her academic training began with a degree in business administration at Stuttgart and Kiel universities and led her to the Unilever Chair of Business Administration and Marketing at Friedrich-Schiller University in Jena. She completed her doctorate with distinction there in 2000 on the topic of the validity of computerised hybrid conjoint analyses.
Professor Hensel-Börner subsequently held positions at fluxx.com e-commerce GmbH and the market research institute Research International GmbH, which has since merged with TNS Infratest. During this time, she was in charge of numerous quantitative ad hoc and tracking studies for customers from different industries. In her role as a member of the firm’s international panel of experts, she was responsible for the methodological refinement of the tools and analysis instruments offered.
- Sales Management
- B2B Marketing
- Fundamentals of Business Administration Theory
- Preference measurement / conjoint analysis methods
- Quantitative marketing controlling
- Sales management