Our department’s research activities are characterised by an empirical focus. Our aim is to address management-related problems und to support executives with our research results. We focus on researching how companies and clients act, applying either qualitative or quantitative research methods.
We strive to conduct high-quality research on application-oriented topics and to publicise our results in internationally renowned journals
Areas of expertise
- Customer Relationship Management
- International Marketing Management
- Client Management
- Multi-Channel Management
- Online Marketing