The transfer of research results into practice, the cooperation with companies and the interaction with executives are among the crucial factors characterising our work in the department Marketing & Sales. We are glad to address questions from corporate practice as they do not only enrich our research activities but also contribute to the application orientation of our results.
- Research projects in cooperation with companies
- Bachelor and Master theses in cooperation with companies
- Consultancy on special topics
- Publication of research results in nationally and internationally renowned journals
- Integration of guest lectures and case studies by expert practitioneers into our lectures or workshops with students