Our compact seminars are taught by highly qualified lecturers from the department "Marketing& Sales" and communicate fundamental management competences in concentrated form which are compatible with working life – oriented to the classical functional areas of a company (for example, Financing, HR, Marketing and so on). They are especially suitable for interested people with, for instance, an engineering or legal background but with no explicit education in business administration.
Duration: approx. 5 days, about 40 contact hours, concentrated on a few weekends.
E-Business for Decision-Makers
This course not only teaches the academic and practical fundamentals of digital business but also shows which factors are decisive for the success and failure of a company.
Marketing & Sales
Comprehensive marketing skills as a foundation for lasting business success – from market analysis to social media, this seminar gives an extensive overview of modern marketing methods.
Production, Service, Supply Chain and Logistics: This seminar is a ‘how-to’ course that starts from scratch.
The expert seminars enable skilled employees and executives to educate themselves further in specific areas. The seminars are taught by highly qualified lecturers from the department "Marketing & Sales" and are aimed at interested people who have worked for many years in the commercial area, possibly also with first leadership experience, or a first university degree in a relevant subject.
Duration: approx. 20 days, between 100 and 160 contact hours, spread over several months.
Digital Marketing & eBusiness
Applied further training for decision makers and specialists from all industries who wish to digitalise their business processes or adapt their business model to the digital era.
Key Account Management
Using an academic approach with a strong practical focus, participants are taught the fundamentals of key account management and customer planning as well as how to manage annual reviews and price negotiations.